MGO LLP, a Prime 100 Agency primarily based in Los Angeles, introduced that Danielle Berg has been named its new president and chief expertise officer.
Berg joins the agency from Aprio LLP, the place she served as a chief advertising officer and later as chief progress officer.
The chief expertise officer (CXO) place, a C-suite position that oversees and optimizes all buyer interactions, is steadily turning into a longtime position throughout varied industries, however stays extra of a rarity within the accounting career. The agency sees Berg’s arrival and twin roles as impacting “all areas that differentiate how the agency identifies, earns, develops, and retains shoppers and expertise alike.”
“We’re impressed by imaginative and prescient and expertise, and Danielle Berg brings an abundance of each to MGO,” stated Kevin O’Connell, chief govt officer and managing associate at MGO, in an announcement. “She has deep experience in differentiating providers companies like ours by way of the experiences we offer, and we’re thrilled to have her be part of our management crew. When creating her place, we had been very clear concerning the strategic significance of Danielle’s management.”
“Being nice on the fundamentals is a given now,” Berg added in an announcement. “The intangibles, the experiences, are what matter going ahead. It’s now not simply what we do, however how we do it that earns loyalty from all concerned. And meaning lasting relationships that assist speed up progress.”
Berg and O’Connell might be answerable for main the agency’s strategic progress, each domestically and overseas. Berg can even be answerable for opening the agency’s Southeastern regional headquarters, serving the Atlanta space and associated markets.
“Creating growth-centric cultures and successfully merging gifted groups collectively is prime to Danielle’s strategy and success, and we welcome her experience as we develop,” said O’Connell.