At the moment, we wrapped up Xerocon New Orleans, the second of three Xerocon occasions we’re internet hosting in 2022.
Regardless of its title, Xerocon isn’t nearly Xero – it’s actually about our companions and neighborhood. It’s so vital that we join with our communities to grasp why they select Xero, what’s working effectively, and the place we are able to enhance. After being unable to attach in individual at Xerocon for practically three years, this connection felt particularly vital and particular this 12 months.
Increasing Xero Small Enterprise Insights to the US and Canada
The primary main announcement we made in New Orleans was our enlargement of the Xero Small Enterprise Insights program to the US and Canada. As a part of this announcement, we launched a Xero Small Enterprise Insights particular report, Small enterprise snapshot: United States and Canada, which attracts on aggregated and anonymized knowledge from tens of hundreds of our prospects throughout the US and Canada. Going ahead, we are going to supply quarterly updates on the state of small enterprise in Canada and the US through our web site. That is nice information as a result of as Chris stated throughout our dialog, “what will get measured, will get managed” and it’s our hope that the insights this program offers will assist form coverage, and help teachers, accountants, bookkeepers, and small companies themselves to grasp and enhance this sector.
Asserting new product options and partnerships
Yesterday, Anna Curzon, Xero’s Chief Product Officer, and Hamish Cook dinner, Vice President of Gross sales (US) took to the stage with some thrilling updates within the product house. These included plans for brand new stock options, following our acquisition of LOCATE Stock late final 12 months; new strategic partnerships with Avalara to assist small companies navigate gross sales tax, and an integration with BMO Monetary Group to allow automated transaction syncing between BMO and Xero; a brand new Hubdoc financial institution assertion extraction characteristic; and improved reporting for US prospects. Learn extra about these bulletins in Anna’s weblog put up.
Constructing a community-powered platform
Chris O’Neill, Xero’s Chief Development Officer, spent a while discussing how Xero is making a connection level – a centralized platform of apps and instruments the place the wants of small companies and their advisors may be met, and distinctive issues may be solved. One of many methods Xero will proceed to increase is thru community-led development the place our neighborhood is a drive at each stage of our funnel. He likened the Xero ecosystem to constructing Lego – making software program that molds to how groups work, not the opposite manner round. At Xero, we wish to put the constructing blocks straight in your arms – you’ll be able to stack apps collectively, composing these blocks into options that drive development and make advisors’ jobs simpler and extra rewarding.
Connecting on stage with our companions
Chris additionally facilitated an on-stage dialog with Rashida Gayle, founder and CEO of Twenty Six Leisure and her accountant Miguel Otchere-Marshall, founder and CEO of Nelopy Accounting. They mentioned the significance of making significant relationships between accountants and bookkeepers and small enterprise purchasers – and the function of the Xero product in fostering a relationship of belief. I had the pleasure of interviewing Rashida on my podcast, What Led You Right here final 12 months, so it was nice to attach along with her once more.
Preserving with the theme of connecting with our communities, our Americas leaders, Ben Richmond and Faye Pang, sat down with one in every of our longstanding Xero companions and early ambassadors, Amanda Aguillard. That they had an insightful dialog about our work within the North American market.
And right this moment, our Chief Buyer Officer, Rachael Powell, spoke to Chad Davis, co-founder, accomplice and head of Company Improvement at LiveCA. LiveCA is a good instance of an accounting agency constructing for the shopper of the longer term, and I do know his recommendation and experiences would have been extremely helpful to our friends. Learn extra about Rachael and Chad’s insightful dialogue in Rachael’s weblog put up.
Festivity and enjoyable
As anybody who’s been to Xerocon will agree, it’s not nearly the primary stage bulletins – Xerocon is a colourful, vibrant occasion the place our companions can’t solely be impressed and make connections, however have plenty of enjoyable alongside the way in which. Our host metropolis, New Orleans, is the house to unbiased thinkers, inventive spirits, non-conformists, distinctive music, and superb Creole meals – and I feel we obtained to expertise just a little little bit of all of these over the previous two days.
Thanks to everybody who made the occasion such a beautiful expertise. I can’t wait to be again in North America very quickly – however for now, our consideration turns to Xerocon Sydney in simply two brief weeks!