Apply Ignition, a proposals and funds platform developer for skilled providers companies, has modified its identify to ‘Ignition’ to replicate an expanded focus into consumer engagement and commerce as properly.

Together with the rebranding, the corporate has made a number of enhancements to its platform. The enhancements embrace conversion charge optimization within the proposal course of, in addition to extra versatile billing choices and three possibility proposal templates.

Ignition has additionally added or improved quite a lot of integrations, together with ones with Gusto and Xero Apply Supervisor.

Apply Ignition founders Man Pearson (l) and Dane Thomas

Courtesy Apply Ignition

“Our transition from proposals and funds to consumer engagement and commerce is a mirrored image of 18 months’ price of product funding. We’ve created an all-in-one consumer expertise that’s designed to fulfill particular enterprise wants and regulatory necessities whereas giving accountants and bookkeepers the readability, confidence, comfort and management their companies want to achieve their full potential,” mentioned founder and CEO Man Pearson in an announcement.

“Our new model is a illustration of the place Ignition is at the moment and the way we’ve advanced our core providing to fulfill the wants of shoppers now and into the longer term. We’re excited to introduce Ignition to the world as we proceed to broaden into new markets and industries, and convey our imaginative and prescient of serving to our prospects construct lasting consumer relationships with ease to life,” mentioned vp of selling Bronwyn Karaoglu, in an announcement.

The rebranding additionally comes with a brand new visible id.

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