Ex-Baird Managers’ RIA Recruits $1.4B Crew From Former Agency

A crew led by a father-and-son duo overseeing $1.four billion at Baird Wealth Administration has departed the regional agency to affix nascent RIA Xcelsior Advisor Companions. 

Stanley M. and Todd M. Reeg joined Xcelsior on Friday and work from workplaces in Davenport, Iowa, and Scottsdale, Arizona, respectively, in keeping with Xcelsior Director of Department Improvement Max Rathman. The group, which incorporates one other junior advisor and three assist workers, had generated $9 million in income and ranked among the many high producers at Baird, Rathman mentioned. 

Xcelsior has added six practices because it was launched in early 2025 by Co-Chief Executives Mark A. Peterson and Matthew S. Curley. Peterson and Curley every spent greater than 17 years at Baird, the place they held regional management roles.

5 of these practices have come from Baird, in keeping with Peterson and Rathman, who mentioned they anticipate Xcelsior could have round $three billion in property by the top of the summer time as extra funds switch from earlier strikes. 

“These individuals are all coming due to Mark,” Rathman mentioned. “They love him, they belief him they usually need to come if he tells them that is higher. It’s that form of relationship.”

A Baird spokesperson didn’t instantly reply to request for remark.

Baird has round 1,400 advisors managing round $565 billion in property, in keeping with its newest annual report.

Xcelsior is owned by Peterson, Curley, a personal investor and family and friends who contributed capital. It provides fairness to advisors and offers upfront bonuses to compensate for inventory or deferred pay that advisors should forfeit. 

The RIA has affiliated with an impartial broker-dealer, Simplicity, for many who need to preserve fee accounts and custodies with Charles Schwab and Constancy Investments.

The Reegs have labored collectively for greater than 25 years. The elder Reeg started his brokerage profession in 1985 at Dain Bosworth, joined Wells Fargo predecessor A.G. Edwards in 1995 and moved to Baird in 2014. Todd Reeg began at A.G. Edwards in 1999.

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