Whereas it’s clear that the pandemic has modified the way in which we work – each out and in of the workplace – it’s unclear how every metropolis and its entrepreneurs have tailored to the adjustments.

In line with a survey of 275 small enterprise house owners in Atlanta, 50% responded that their foremost supply of earnings has modified. Twenty % of these respondents cited that their facet hustle has now turn out to be their foremost hustle and first supply of earnings.

With that in thoughts, the pandemic pushed many entrepreneurs who have been getting ready to committing totally to their enterprise over the sting.

The excellent news? It’s understanding. Three out of 5 respondents have reported a rise of their earnings since 2019. They’re additionally having fun with life as a small enterprise proprietor, citing flexibility, elevated management and the flexibility to work from wherever as key perks.


Operating the day-to-day comes with some unavoidable baggage, and lots of of Atlanta’s entrepreneurs don’t appear prepared to dump any of it simply but.

In line with the survey, the highest two downsides to small enterprise possession embody elevated stress and the act of paying quarterly self-reported taxes. Nonetheless, most small enterprise house owners don’t search monetary recommendation or assist – 39% don’t use any accounting software program and extra broadly, 27% don’t depend on anybody for enterprise recommendation (40% depend on family and friends).

Forecasting for the long run

What does this imply? Given the risky market we’ve witnessed and skilled for practically two years, most Atlanta small enterprise house owners aren’t geared up to forecast for the long run. Whereas many (50%) depend on their area people to community and search out clients, they don’t have any exterior skilled steering on tips on how to reasonable money movement, handle seasonality and peak season repercussions, and pivot to alternate streams of income.

This, in flip, will create a transparent hole between those that have sought monetary counsel to extend their enterprise acumen, and people who haven’t – notably as Atlanta (and the remainder of the world) continues to adapt to the brand new regular and get again on its toes.

Embracing a brand new mindset could possibly be key for small companies as they proceed to get well, acclimate, and place themselves for fulfillment. Whereas many small enterprise house owners put on a number of hats and make use of a ‘do it your self’ mentality, adopting a ‘do it collectively’ method by partnering with a trusted advisor like an accountant or bookkeeper may help them acquire a aggressive edge.

“Many entrepreneurs who’re self-funded and have a small crew can get caught up within the whirlwind of operating a enterprise and may neglect about positioning themselves for progress and scale,” mentioned Rashida Gayle, Atlanta-based Founder and CEO of Twenty Six Leisure, who turned a downsize in the course of the pandemic into a possibility to launch her new firm. For Rashida, strategically positioning herself round a powerful crew with experience in accounting, authorized, social media and extra, is the important thing to the success, sustainability and progress of her enterprise.

Getting assist to navigate unsure waters

As small companies proceed to navigate these unsure occasions, planning for various situations, monitoring benchmarks and evaluating enterprise efficiency is vital – and made extra doable with the assistance of a dependable advisor, whose expertise and insights may be invaluable. Small companies ought to view themselves as sponges, soaking in as a lot steering and recommendation as they will.

“New enterprise formation spiked in 2021 and entrepreneurs need to know tips on how to run their enterprise efficiently from the beginning,” Rashida provides. “As a enterprise proprietor, understanding your strengths and weaknesses are key so you may place your self round the proper individuals that can assist you strategize, develop, and gasoline additional enterprise success.”

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