Marketing campaign goals to drive consciousness, help for gender equality and financial inclusion via a brand new video content material sequence and internship program

PITTSBURGH, March 8, 2022 – PNC Financial institution and Chip Ganassi Racing (CGR) introduced at the moment the launch of Ladies In Motorsports Powered by PNC Financial institution with Chip Ganassi Racing, a brand new marketing campaign to drive consciousness and help for gender equality and financial inclusion for girls within the workforce. The initiative features a thought management video content material sequence showcasing feminine business leaders and an internship designed to speed up profession pathways in motorsports for girls. 

Ladies In Motorsports brings an extra instructional element to PNC’s lively sponsorship with CGR, by offering a platform to gasoline dialogue in regards to the rising significance of ladies as determination makers and influencers with workers, prospects and race followers throughout the nation. 

“Whereas ladies proceed to make inroads in careers dominated by males, corresponding to motorsports, tech and finance, a lot work stays in attaining better entry to extremely expert jobs and equal pay,” stated Debbie Guild, PNC head of Enterprise Know-how and Safety. “Cultivating alternatives to construct out the following pipeline of feminine innovators, entrepreneurs and enterprise leaders is important to closing the financial gender hole. All of us acknowledge {that a} numerous workforce can spark innovation within the office and affect financial inclusion for all. This program shines a lightweight on this enterprise crucial.”

By means of a novel video sequence, the Ladies In Motorsports marketing campaign will spotlight ladies within the CGR group who’ve excelled within the discipline of motorsports. These ladies embrace: IMSA engineer Danielle Shepherd, INDYCAR engineer Angela Ashmore and INDYCAR mechanic Anna Chatten.

Moreover, CGR will facilitate the inaugural Ladies In Motorsports internship program partaking a choose group of feminine faculty college students in on-site studying and career-development experiences through the 2022 NTT INDYCAR SERIES season. The internship is open to eligible ladies attending a college, faculty or different increased schooling establishment within the U.S. and features a paid stipend and educational credit score the place relevant. The appliance portal opens at 9 a.m. ET, March 8, and closes at 5 p.m. ET, March 22. Chip Ganassi Racing will choose the cohort and notify members by April 1, 2022. For extra info or to use, go to

“Teaming up with PNC to launch Ladies In Motorsports displays our dedication to assist advance alternatives for girls within the sport,” stated Chip Ganassi, CGR group proprietor. “We’re excited to focus on the achievements of our group members and share a behind-the-scenes have a look at their contributions to this championship group, which can hopefully assist pave the best way for feminine college students to develop specialised abilities in areas corresponding to racing operations and engineering to info expertise and athletic coaching, to call just a few.”  

Guild leads a broader company effort at PNC to champion equitable alternatives for girls within the office. She, alongside different PNC and Chip Ganassi Racing representatives, will take part in distinctive Ladies In Motorsports-themed initiatives, mainly in cities internet hosting the INDYCAR race circuit. These will embrace particular occasions and different alternatives to have interaction audiences with the interns, CGR feminine employees, and CGR driver and six-time NTT INDYCAR SERIES champion Scott Dixon.

“We now have the capabilities and assets of a giant financial institution, however our Predominant Road Financial institution mannequin permits us to be intentional in how we impression the communities the place we stay and work. We consider that acknowledging, respecting and supporting ladies’s ambitions, objectives and priorities helps drive monetary equality. It’s a philosophy that we’ve been centered on for greater than 20 years,” stated Guild.

PNC’s long-standing help for girls and feminine monetary decision-makers is obvious throughout the group, from a devoted platform for Ladies’s Enterprise Improvement to just about 4,000 PNC-certified ladies’s enterprise advocates lively of their communities and dedicated to offering invaluable assets for enterprise improvement. This help can be demonstrated via Ladies Join, PNC’s inside worker enterprise useful resource group with greater than 11,000 members; Males As Allies, a program via which male workers help the development of their feminine colleagues; and Ladies’s Management Improvement, a program to assist put together high-performing feminine workers for management roles.

PNC additionally lately launched a purpose-driven initiative, Mission 257sm: Accelerating Ladies’s Monetary Equality to assist shut the 257-year financial gender hole recognized by the World Financial Discussion board’s 2020 International Gender Hole Report. This focus embodies PNC’s dedication to creating a constructive distinction by leveraging the ability of its assets to assist all transfer ahead financially.
PNC has been a associate of CGR since 2013. The connection has expanded over time, with PNC turning into the first sponsor of the No. 9 PNC Financial institution Honda pushed by Dixon, who holds the document for probably the most wins amongst lively INDYCAR drivers. 

Chip Ganassi has been a fixture within the auto racing business for over 30 years and is taken into account one of the vital profitable and progressive homeowners in motorsports. Immediately, his groups embrace 4 Honda vehicles within the NTT INDYCAR SERIES, two Cadillac Dpi’s within the IMSA WeatherTech SportsCar Championship and one GMC Hummer EV in Excessive E. General, his groups have 21 championships and greater than 230 victories, together with 4 wins within the Indianapolis 500, eight Rolex 24 At Daytona victories, and wins within the 12 Hours of Sebring and the 24 Hours of Le Mans. Ganassi boasts state-of-the-art amenities in Indianapolis, the place INDYCAR, IMSA and Excessive E groups are positioned, and a company workplace in Pittsburgh. For extra info, go to

PNC Financial institution, Nationwide Affiliation, is a member of The PNC Monetary Companies Group, Inc. (NYSE: PNC). PNC is among the largest diversified monetary providers establishments in the US, organized round its prospects and communities for robust relationships and native supply of retail and enterprise banking together with a full vary of lending merchandise; specialised providers for firms and authorities entities, together with company banking, actual property finance and asset-based lending; wealth administration and asset administration. For details about PNC, go to


Maria Pasic
(312) 342-1565 

Will Erickson
(612) 990-3452

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