The Massachusetts Society of CPAs launched a video collection that goals to vary the picture of the occupation and spotlight the a number of profession paths it affords.   

The collection, “CareerPathways: Your path. Your journey. Your CPA profession,” explains how CPAs can assist companies or communities at numerous levels of their careers, whereas additionally refuting conceived concepts concerning the trade.

“The notion college students have of CPAs is far totally different than what they actually do, and who they’re,” mentioned Amy Pitter, MassCPAs president and CEO, in an announcement. “We’re actively working to debunk stereotypes and make clear the position CPAs play as trusted advisors and in cutting-edge applied sciences, and to teach college students on all of the profession paths within the occupation.”  

The movies have been developed based mostly on the latest Heart for Audit High quality market analysis findings examine, which uncovered what motivated college students when selecting a profession. MassCPAs will use focused social media advertisements to succeed in college students as younger as center schoolers and share them at networking occasions or communications between educators and college students. With these movies, MassCPAs follows the identical trajectory as its ACE Management Program, which has aimed to assist highschool college students from underrepresented backgrounds and diversify the accounting pipeline since 2017.

Liz Barentzen, CAQ vice chairman of expertise initiatives, says that the brand new era of numerous leaders wants corporations to grasp what drives their tutorial and profession pursuits, for them to affix their workforce. Primarily based on qualitative and quantitative analysis, the CAQ has launched the Accounting+ marketing campaign to lift consciousness concerning the alternatives and advantages the occupation affords. The middle’s analysis confirmed that many college students of coloration who may not have shut contacts within the occupation get profession data and steering on social media. 

“With Accounting+ we’re participating college students within the digital areas the place they spend time with high-quality, related data on the thrilling profession alternatives for accountants,” mentioned Barentzen. “Whereas our analysis knowledgeable Accounting+, we perceive that addressing the accounting pipeline range problem requires a collective effort and there’s a want for higher coordination and consistency in how we message the advantages of finding out accounting, so we made our analysis accessible to the general public and are excited that it’s being utilized to tell the work of others.”

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