Copenhagen-headquartered international monetary e-learning enterprise Feminine Make investments has acquired Danish on-line buying and selling platform Gaia Investments for an undisclosed sum.

The monetary literacy firm was based in 2019 by Camilla Cloëtta Falkenberg, Anna-Sophie Hartbvigsen and Emma Due Bitz in a bid to “shut the monetary gender hole” and democratise investing “for everybody”. Feminine Make investments is a subscription-based international group the place ladies seeking to make investments can discover assets to assist them make knowledgeable choices.

The deal signifies that, from 1 December 2022, the Gaia app shall be discontinued. As a part of the acquisition, Gaia Investments’ chief know-how officer, Mads Sverre Willumsen, will transfer throughout to Feminine Make investments.

Gaia mentioned on social media: “We got down to construct Gaia with a imaginative and prescient of making a brand new monetary system that aligned individuals, planet, and revenue. That’s additionally what Feminine Make investments is working in direction of and so we couldn’t think about a greater new dwelling for Gaia.”


The acquisition of Gaia Investments may also see the monetary schooling enterprise launch its personal platform referred to as Feminine Make investments Buying and selling sooner or later.

Feminine Make investments’s buying and selling platform web site – which is but to be rolled out – describes it as a “one cease store for accountable investing, with every part from personalised studying, to intuitive and inclusive investing, in addition to industry-leading sustainability scores”.

In a LinkedIn put up, the trio of founders mentioned: “At the moment, we’ve paying members throughout 89 international locations and we obtain an amazing demand for buying and selling from our customers. We’ve at all times been guided by demand from our group, so buying Gaia’s buying and selling platform was a simple resolution.

“The group behind Gaia have constructed a formidable buying and selling platform, with a robust concentrate on sustainability and ethics – one thing that strongly aligns with our imaginative and prescient for the way forward for Feminine Make investments. This acquisition will carry down improvement time considerably and permit us to launch when the timing is true.

“Three years in the past, nobody believed within the thought to interact extra ladies on this planet of investing. At the moment, we consider the demand speaks for itself.”

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