Edward Jones’ Roster Development Stalls, Asset Flows Bounce

Advisor headcount at Edward D. Jones & Co., which has remained comparatively flat in current quarters, fell by a internet 36 brokers previously three months, based on a Securities and Change Fee submitting on Friday. 

The St. Louis-based agency, which final yr had a goal to develop headcount 3%, remained up 1% year-over-year at 20,514 advisors within the U.S. and Canada. An Edward Jones spokesperson stated the agency stays centered on rising its advisor roster however declined to say whether or not it intends to take care of its identical goal for this yr. 

“Our focus is on yr‑over‑yr headcount and the continued development of our monetary advisor inhabitants, which offers a clearer and extra correct view of the energy of our monetary advisor workforce,” the Edward Jones spokesperson wrote in an electronic mail. 

Edward Jones now not studies its fee of advisor attrition, which was round 6% within the third quarter of 2025. The roster numbers match with a previous headhunter report issued in March stating that Edward Jones’ advisor departures had climbed to a five-year excessive in 2025 and that skilled brokers with 10 or extra years on the agency had been leaving. A number of the exits have been timed with Edward Jones’ push to modernize its enterprise mannequin. 

That shifting enterprise technique, nevertheless, could also be paying off in different methods, together with the growth of internet new belongings. Flows rose 6% from the identical interval final yr to $18 billion for the second quarter and $36 billion previously six months, the corporate reported on Friday. Consumer belongings grew year-over-year 15% to $2.6 trillion, with advisory belongings rising at a good sooner tempo, up 29% to virtually $1.2 billion, the corporate reported.

For the second quarter, whole income additionally grew, 18% year-over-year to about $5 billion, in comparison with virtually $4.Three billion in the identical interval in 2025.

Charges revenues rose at a good faster tempo, leaping 22% to virtually $4.Three billion year-over-year and rising to 86% of internet income, 2% greater than in the identical interval the prior yr.

The rise in Edward Jones’ revenue earlier than allocations was much more elevated, up 28% year-over-year to $605 million with its margin increasing from 11% to 12%. 

“Edward Jones delivered sturdy enterprise ends in the primary half of 2026,” the spokesperson wrote, including that the outcomes mirrored “the belief shoppers place in our monetary advisors and the worth of our long-term funding strategy.” 

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